When it comes to organic traffic statistics, roughly 70% of users ignore the paid ads at the top of each Google search. That tells us that the majority of users are only interested in the organic search results. When executed correctly, your on-page SEO strategy can ignite the search result performance of your blog posts.
Optimizing your blog SEO is all about the page layout, content structure and then optimizing various elements of the page for on-page SEO. Contrary to popular belief, your blog post SEO is about more than just keywords.
When it comes to your keywords, adopt the KISS principle; Keep It Simple Stupid. At a high level, as long as your keyword appears in the title, headline and is on the page, you’ve done your job.
But how do we determine what keyword or phrase to use? Let’s use Ubersuggest, since this is a free, accessible tool.
Step 1 – enter the main keyword you want to rank for. Let’s start with the term ‘blog post’.
Step 2 – click on ‘Keyword Ideas’
Step 3 – Review the results and pick the keywords that make sense for your topic and audience
Once you’ve selected the keyword/s you want to target, start with including that in your headline. The next step is to begin optimizing your post with it. The only caveat to this is to make sure that you use the keyword in a way that flows with the text and does not disrupt the reader’s experience or appear to be ‘stuffed’ in the post. If you go down the road of keyword stuffing, your content becomes unnatural to both the eyes of your target audience and to the Google algorithm. One piece of advice I continually share with other writers to help avoid keyword stuffing is to write on the topic and not on your keywords. By that I mean to just write what comes to mind and make it flow and easy to understand. After the fact, you can go back through and add in the keywords where it makes sense.
Be sure to also use your keyword/s in the meta title and meta description. The meta title and meta description are what Google uses to categorize your blog post on the search engine results page.
As you’re going through your blog post and optimizing for on-page SEO, you’ll want to pay attention to the following elements of your webpage and ensure the keyword is included in each of them.
- Meta/SEO Title
- Meta Description
- Image ALT Text
- The main body of text
Remember to optimize for the reader’s experience using natural human language. Make it conversational. Your goal is to provide solutions to the reader’s problem or answer their question. If you make that your focus as your writing, then the traffic will follow.