When you can present your brand as a source of the most relevant answers and solutions, you can strengthen connections with current customers and establish connections with new customers.
So what exactly are keywords? In the context of search engine optimization (SEO), keywords are the words and phrases Internet users enter into search engines when trying to find products or services or to answer questions they have.
Why Do Keywords Matter?
You can ensure high rankings in the search engine results for your brand when you rank for relevant keywords. When you can secure the top spot in the search engine results for a designated keyword, you can drive traffic to your brand’s website.
It can make an immense difference to have your website on the first page of the search engine results rather than the second, and it’s even better to have your site listed as one of the top three results. With effective SEO and digital marketing strategies, this can become a reality.
How Do I Rank for Keywords in the Search Engine Results?
SEO refers to a set of strategies digital marketing professionals use to build content that raises a webpage’s rankings in the search results.
Professionals can work to rank for certain keywords through both SEO and pay-per-click (PPC) campaigns. SEO involves the construction of content that boosts a webpage’s organic rankings in the search engine results.
More specifically, true organic results come from the customization of rich and informative content. This practice positions a brand as an authority on a given topic, and as a result, Google’s algorithms rank the content as relevant.
How to Research Keywords And Optimize For Relevant Keywords
While you and your team may have a general idea of the most relevant keywords for your brand, you have no way of knowing every term your potential customers type into search engines. However, when you use an online keyword research tool, you can strengthen your digital marketing strategy.
There are plenty of resources like SEMrush and Ahrefs that can offer keyword suggestions and analysis regarding a diverse set of metrics. These tools and similar resources can help you and your colleagues determine the popularity of a term, the value of a keyword, the intent of users, and the competition for a certain ranking in the results. Do your research and consult with a premier marketing company that understands the importance of SEO and uses the best, most reliable tools to determine the top keywords.
You can optimize your site for specific keywords when you include the terms in title tags, URLs, and throughout web pages. You should also use long-tail keywords throughout your content, though you should maintain a focus on matching search intent when optimizing for keywords.
For example, when internet users search for the designated keywords, are they searching for eCommerce functionality or for information? It’s also always important to remember that strong writing is the backbone of any trusted marketing or SEO strategy. If you can elevate your writing to stand out from your competitors, you are well on your way to seeing results.