A long long time ago, during the age of television, before on-demand streaming services roamed the land, TV networks would debate when to put a TV show on the air.
Generally, the 7:00 pm to 9:00 pm time slot was the golden slot during the week. They called it “prime time.” Why? Those were the hours when people were off of work, finished eating dinner, and kicking their feet up after a long day. They were likely to be surfing the channels with remote in hand, so an entertaining show could generate great numbers just by being on at the right time.
For bloggers, you want to think about when your audience might come across your content and actually spend the time reading it.
When are most people browsing the internet and reading content from their favorite sites? Most people are consuming content during the day when they are taking breaks at work or on their lunch break. Monday at 11:00 am is generally a good time to publish. Office workers are still easing into the work week after the weekend, and late morning is when they need a breather.
The negative to publishing during peak times is the competition. There are millions of other bloggers publishing fresh content around the same time for the same reason. That continual flooding of new content is what makes it so competitive.
Take your time and be patient with building an audience during the internet prime time.