You work hard every damn day to get people to your blog. Pushing yourself to research topics, keywords, spending hours writing, and then promoting your blog posts.
Because of all that hard work, it’s a real kick in the gut when visitors arrive only to bounce off the site within a minute of landing there.
But what does bounce rate mean? In layman’s terms, it means someone showed up, checked you out for a hot minute, and left because they didn’t like what they found.
Whether you know how many readers are bouncing or not, the signs are obvious.
- Low traffic
- Poor engagement
- Sluggish growth
These are all the symptoms of a bouncy blog. No blog is a perfect match for everyone who lands there. But if most people who are visiting your blog end up leaving, you have a serious problem.
While you can’t make your blog bounce-proof, you can make it bounce-resistant. To do that you need to understand why they are bouncing.
Here are 5 common reasons why your bounce rate may be high.