The main goal of every website owner marketing their company is to increase online engagement. While there are many ways to approach this task, one of the quickest ways is to have optimized meta descriptions.
What is a meta description? A meta description is an HTML element that summarizes the contents of your page for the benefit of users and search engines. The meta description appears underneath a page’s title tag in search engine results.
Here’s a way to break it down: Pretend your company sells designer purses at a reduced price. When a user searches for your product, they’re most likely Googling “discounted purses ” or “designer purses on sale.” Recognizing and including keywords or phrases in meta descriptions increases the chance of someone finding your website, looking at your product, and deciding they want to make a purchase.