Are SEO friendly headlines important? They sure are! Just writing great content for your website doesn’t mean that it will attract visitors. You may write the most relevant content that is out there for a certain niche but if your headline doesn’t announce this then you may as well not bother. Writing your headline so that it’s SEO friendly ensures your content will rank higher in the SERPs (Search Engine Results Pages).
So the question now is, how do you make a headline SEO friendly? It’s relatively easy. You’re going to follow the other guidelines that we’ve laid down in this article, but you just going to make sure that you’re including the keyword in the headline. Include it in a way so that the headline sounds natural when reading it out loud.
Including keywords in your headlines is important to the search engines, as well as potential site visitors. Google, Bing, and other search engines put a great deal of emphasis on a headline so including your keywords is a must.
Make sure that the keywords are relevant to the topic of the article or it won’t attract any users online or search engine crawlers.
Include numbers in your headline. The visitors to your site then know what they’re getting, so make sure your content backs up the title.
You can use a formula when including numbers in your headline, as follows:
Number + Adjective + Noun + Keyword + Promise
For example, 7 great ways to write catchy SEO friendly headlines in five minutes. Studies show that odd numbers do better than even numbers in headlines as they stand out more, with the number 7 working the best.