If I ask you to close your eyes and think of a cup of coffee, what do you see? Maybe you pictured a yummy latte in a Starbucks cup? Or did you see a small espresso in a white china cup? The problem is if descriptions aren’t very specific then they add no value to your alt text.
Adding detail to your alt text can help find that sweet spot between descriptive and too wordy. That’s where great alt text lies.
Imagine my keyword is simply ‘coffee’ and this is my image:
My alt text might look something like this:
- Good: Black coffee
- Better: Black coffee in a cup
- Best: Black coffee poured into a china cup
Even though the recommendation is to use full sentences, you can cut out the occasional “the” or “a” from your sentence to be more concise. This is a useful tip if you’re near the end of your character limit. For example, “black coffee poured into a china cup” can easily lose the “a” and still keep its meaning.