The Importance Of A Dynamic SEO Strategy
Every business is bound to hit a slump at some point. Maybe your product is out of a season, maybe a new competitor is storming the market, or maybe you’re unsatisfied with your current SEO strategy. No matter the issue, know that you aren’t alone in dealing with a slump. There are dozens of strategies and approaches to get you out of a rut and back to running your business as efficiently and productively as possible.
What you need to do, first and foremost, is identify the right SEO strategy for your company.
Why Isn’t My SEO Strategy Working?
SEO, or search engine optimization, defines how your website performs in the search engine results. The more terms you rank for, and the higher you rank, the more business you’ll generate through the web. SEO is simple in theory, but not always in practice.
Maybe you’ve already connected with a marketing agency to establish your SEO strategy, or maybe you’ve created a strategy on your own. It’s important to remember that the Google algorithm and the online market are always changing. What is considered a smart SEO practice one month might be considered spammy the next, and vice versa. Having an effective SEO strategy means having a constantly evolving strategy. If you’ve stuck to the same routine for months or even years, you might find yourself caught in an SEO rut.
Pivot Your SEO Strategy Approach | Here’s How
So once you’ve realized that you’re stuck in a rut, it helps to first try and diagnose the problem. Check an SEO tool like SEMRush, and see where you’ve lost traffic on your website. Maybe it’s a certain page that stopped performing, or maybe you are no longer ranking #1 for a keyword. Knowing the problem gives you insight into the solution.
Next, you need a plan of attack. In order to formulate this, it may help to research some keywords you are ranking for, as well as your competitors. Gauge where the consumer market is at, and if people are still searching for the terms you were focusing on. You may be surprised at how fast the market can change in just a few months, and the impact that has on your SEO strategy.
Your plan of attack must include content, technical work, and close monitoring. The art to an effective SEO strategy can’t just rely on blog posts or site audits: it has to be a combination of both in order to have a well-rounded approach that targets all aspects of the online market.
If you’re working with a marketing agency near me, make sure they check in with you at least once a month to show their progress. If you’re working on the SEO strategy yourself, check in weekly and see if your approach is gaining traction.
Stay Focused And Reap The Benefits!
Remember that SEO strategy results take time. Don’t expect your numbers to skyrocket overnight, or even over the course of a few months. As mentioned, the rules of the Internet are constantly changing, and you can’t assume that you’ll find the perfect solution the first time you try to fix your strategy. Be prepared for a few more speed bumps along the way. That way, you won’t feel as jarred or discouraged. Just take in the criticism, analyze the numbers, refocus, and move forward.
If you haven’t already, it might be time to consider partnering with a marketing or SEO agency who can guide you through the SEO strategy process. A marketing agency has the tools and resources to focus their attention on boosting your online sales, while you can focus on building your brand and interacting with customers. Do some research, and talk to different SEO companies. You just might be surprised at how helpful it is to have the experts by your side.